Search ads that reach people ready to hire today, tracked all the way to the jobs they actually book.
Look at what people typed before they clicked your ads and you will often find DIY videos, job openings, and free advice. Each click costs real money, and almost none of those searchers book a job.
Broad keywords, ads running at 2 AM with nobody to answer, clicks dumped on the homepage, and sales pitches counted as leads. Nothing connects ad spend to booked jobs. The account looks busy while the budget disappears.
Loose keyword settings pay for searches that rarely hire.
Without call tracking, you cannot tell good ads from bad.
They bid on tight service and zip code searches, send each click to a matching landing page, pick up calls live, and keep spam and sales calls out of the lead count.
A homeowner searches emergency AC repair on a 98 degree afternoon. Your ad is there with a call button, and a tech is on the way before a competitor even calls back.
Each search ad carries a call asset, a tap to call button that puts your number in front of people who need help now.
Calls and forms trace back to the campaign and ad behind them. Budget then moves toward the searches that book jobs.
Whether you need HVAC PPC ready for a July heat wave or roofing PPC after a hailstorm, we build campaigns around your services, your hours, and the zip codes you serve.
Campaigns split by service and area, with long block lists that keep DIY, job, and free searches out.
We tell Google which calls became paid jobs in your job software. Its bidding then learns which clicks pay off.
Ads run during office and on call hours and pause when nobody can pick up, so fewer paid calls end in voicemail.
A free account audit showing exactly where spend is wasted.
Switching agencies? Share read only access or just your goals, and you get honest notes and a quote within 24 hours on business days.
Everything in our Google Ads for contractors, from setup to weekly tuning, for plumbing, HVAC, electrical, roofing, and other local businesses.
New accounts built from scratch, or messy ones restructured by service and area, with clean naming and real conversion goals.
We target buyer searches like water heater installation near me or roof leak repair, and set up block lists on day one.
Ads written around your offers, reviews, license, and service area, showing your phone number, location, and page links.
Each campaign sends clicks to a page that matches the search, with a clear call button and a short form near the top.
Tracking numbers on your ads and site, plus form tracking, show which keyword, ad, and campaign produced each lead.
We listen to ad calls to spot spam, sales pitches, and wrong numbers, with a recording notice in states like California.
Bids, budgets, and schedules are adjusted every week, with spend moved toward the services and zip codes bringing jobs.
A monthly report on spend, calls, cost per lead, and booked jobs from ads, with what we changed and why, minus the jargon.
Most new campaigns go live within 7 to 10 days. The first 30 to 60 days are a learning stretch while we cut waste, close tracking gaps, and let the bidding settle. After that, the work turns to steady tuning.
We review your current account or your competitors, pull search volumes and costs for your services, and set a realistic plan for budget and target areas.
Campaigns, ads, block lists, landing pages, and call tracking are built and tested together, so leads are counted from the very first click.
Ads go live on a controlled budget. We check search terms and incoming calls daily at first, cutting waste while Google's bidding settles in.
Once your cost per booked job is clear, we move budget into the services and areas that pay best, and trim anything that does not.
Sample Google Ads setups for trades across the US, shown as examples, not results.
Example ยท Emergency Plumbing
Sample Rebuild
Example: the search terms show spend on DIY and job seeker searches. We add block lists, split campaigns by service and zip code, and show call assets only during dispatch hours.
Example ยท Storm Roofing
Sample Storm Plan
Example: a roofer gets separate campaigns for leak repair, storm damage, and full replacement, each with its own landing page, and more budget when hail moves through the area.
Example ยท Electrical Service
Sample Launch Plan
Example: a new electrical shop starts with tight campaigns for panel upgrades, EV charger installs, and repairs in five zip codes, with call tracking and a page for each service.
Straight talk on budgets, timelines, LSA versus Google Ads, and how to tell if your ads really book jobs.
Enough to buy the calls your crew can actually handle, based on what clicks cost in your area. PPC for plumbers chasing emergency work in a big metro costs far more per click than the same ads in a small town. We pull real search volume and cost data for your services, then recommend a starting budget and a management quote that fits your capacity. We run this for trades too, with separate pages on marketing for plumbers, HVAC marketing, and marketing for electricians.
Calls can start the day campaigns go live, usually 7 to 10 days after kickoff. The first 30 to 60 days are a learning period while we cut wasted searches and Google's bidding adjusts to your real results. Accounts often run more efficiently once that first stretch is behind them.
Local Services Ads usually sit above regular search ads, carry a Google Verified badge, and charge per lead instead of per click. Regular Google Ads let you pick the keywords, write the copy, and choose the landing page. Many service companies run both next to a well kept Google Business Profile, and we manage Local Services Ads as well.
Sometimes, but carefully. Performance Max is Google's automated campaign type that spreads one budget across Search, Maps, YouTube, and Display. Without solid conversion data, it can buy cheap, low quality leads. We usually build strong Search campaigns first and only then test it with a limited budget. If you want more, Meta ads, website design, and an AI receptionist are natural next steps. Every offer is listed on our services page.
Yes, and at itsgrowthlab we usually prefer to, because account history has value. If you are switching agencies, read only access is enough for the first review. We keep the campaigns that work and rebuild the ones wasting money without throwing away the history Google's bidding relies on. You will see each change and the reason behind it.
It helps a lot. Sending every click to your homepage makes people hunt for the thing they searched for. A page built for that exact service, with a clear call button, reviews, and a short form, usually turns more clicks into calls. Our web design team builds these pages, and they can be planned alongside your SEO so they do not compete with it.
Look for calls, forms, and booked jobs tied to each campaign, not just clicks. We set up call tracking and offline conversions, which means telling Google which calls became paid jobs in your customer system. Each month you see cost per lead and cost per booked job. If ad calls ring out while your crew is busy, an AI receptionist can help pick them up. See how it fits a bundle on our service packages. Prefer to talk it through? Send us a message.
