Summary
We collect the information we need to market and run your business, and we use it to deliver our services, improve them and run our own business. You give us broad permission to use your client data until you ask us to delete it. To ask, email hello@itsgrowthlab.com and we will delete it. We do not sell personal information for money. This summary is only a guide. The full policy below controls.
itsgrowthlab ("itsgrowthlab," "we," "us" or "our") is an AI powered marketing agency based in Los Angeles, California. This Privacy Policy explains how we collect, use, share, store and protect information when you visit itsgrowthlab.com (the "Website"), contact us, request a quote, or use our marketing, website, advertising, reputation, automation and AI services (together, the "Services").
This policy is part of our Terms of Service. By using the Website or Services, you agree to this policy. If you do not agree, please do not use them.
For information about Visitors and Clients, we decide how and why the information is used, so we act as the "business" under California law. For personal information about a Client's own customers and leads that we handle while performing the Services, we act for the Client as its "service provider." Each Client is responsible for how it collects and uses that information and for giving its own customers any notices and getting any consents that the law requires.
To deliver the Services, Clients give us access to, or send us, business information and data from the accounts and tools we manage. We call this "Client Data." It can include:
When you use the Website, we and our providers automatically collect device and usage information, such as your IP address, approximate location, browser and device type, pages viewed, links clicked, time on page, referring page and the date and time of your visit. We collect this with cookies, pixels, tags, log files and similar tools described in the Cookies section below.
We receive information from advertising and listing platforms you connect to us, analytics providers, lead and review platforms, payment processors, business directories, public sources, and referral partners.
We do not ask for Social Security numbers, government ID numbers, health information, or full payment card numbers. Please do not send them to us by email, text, chat or form. If you give us account login details, we use them only to perform the Services you asked for.
We use information for the following business purposes:
We reply to your questions, send quotes, proposals, invoices, service updates, reports and policy notices, and tell you about our Services. You can opt out of marketing messages at any time.
When you give us Client Data or give us access to it, you grant itsgrowthlab a worldwide, nonexclusive, royalty free, transferable and sublicensable license to use, host, store, copy, process, analyze, combine, adapt, display and create derivative works from that Client Data. We may do this to provide, secure, support, improve and promote the Services, to develop and train our systems and tools, to produce aggregated and de identified insights, and to operate and grow our business, in each case as allowed by law.
This license also covers information about your business that is already public, such as your business name, website, listings, reviews and ads.
We may keep and use Client Data for as long as you remain a Client and afterward, until you ask us to delete it. To make a deletion request, email hello@itsgrowthlab.com from an address connected to your account or include enough information for us to verify you. Ending your Services alone does not count as a deletion request.
You promise that you have the right to give us Client Data, including personal information of your customers and leads, and that you have given every notice and obtained every consent the law requires for us to process it as described in this policy and your agreement with us. That includes consent to record calls and to send text messages where required.
We share information only as described below. We do not sell personal information for money.
Mobile information. We do not share mobile phone numbers or text message opt in information with third parties or affiliates for their marketing or promotional purposes.
We use cookies and similar technologies for the following purposes:
You can control cookies in your browser settings and delete cookies already stored. You can also use industry opt out tools. We honor the Global Privacy Control signal as a request to opt out of sharing for California residents. Because there is no common standard for Do Not Track browser signals, we do not respond to them.
Some of our Services answer calls, record or transcribe conversations, and send or receive text messages for Clients. Calls with us or with a Client's AI receptionist may be recorded, transcribed and analyzed, and the person on the call may be told this at the start. If you do not want a call recorded, tell the person on the call or end the call.
We send text messages only when the recipient has agreed to receive them, or when the law otherwise allows. Reply STOP to opt out and HELP for help. Message and data rates may apply. Mobile carriers are not liable for delayed or undelivered messages.
We keep personal information for as long as needed for the purposes in this policy, and until you ask us to delete it where the section on Client Data applies. We decide how long to keep information based on the purpose, our legal and tax duties, contract needs, and security needs. When we no longer need information, we delete or de identify it.
The California Consumer Privacy Act, as amended by the California Privacy Rights Act (CCPA), gives California residents the following rights, subject to legal limits:
Email hello@itsgrowthlab.com with the subject line "Privacy Request" and tell us what you want. You may also call (213) 635-5677. We will confirm receipt within 10 business days and respond within 45 days. If we need more time, we may take up to 45 more days and will tell you why. We will verify your identity by matching information you give us with information we hold. An authorized agent may make a request for you with your written permission. If we deny a request, you may appeal by replying to our response.
In the past 12 months, we collected the following categories of personal information, and we disclosed them for business purposes to the recipients shown.
| Category | Examples | Disclosed to |
|---|---|---|
| Identifiers | Name, email, phone number, IP address, account name | Service providers, platforms at your direction |
| Customer records | Business name, billing name, contact details, payment status | Service providers, payment processors, advisors |
| Commercial information | Services purchased, proposals, invoices, support history | Service providers, advisors |
| Internet and network activity | Pages viewed, clicks, device and browser data, referring page | Analytics and advertising providers |
| Approximate location | City or region from IP address or service area | Analytics and advertising providers |
| Audio and electronic information | Call recordings, voicemails, transcripts, messages | Service providers, AI and telephony providers |
| Professional information | Business, role, license details, industry | Service providers, platforms at your direction |
| Inferences | Lead quality, preferences, service interests | Service providers |
| Sensitive personal information | Account login details you give us for managing your accounts | Service providers, only as needed to perform the Services |
We collect this information from you, from your accounts and tools, from platforms you connect, and automatically from the Website. We use it for the business purposes described in this policy.
California's "Shine the Light" law (Civil Code Section 1798.83) lets California residents ask for a list of third parties that received personal information for their own direct marketing. We do not disclose personal information to third parties for their own direct marketing.
Residents of Colorado, Connecticut, Virginia, Utah, Texas, Oregon, Montana and other states with privacy laws may have similar rights to access, correct, delete and obtain a copy of their personal information, and to opt out of targeted advertising, sales and certain profiling. Email hello@itsgrowthlab.com to make a request. If we deny a request, you may appeal by replying with the word "Appeal" in the subject line, and we will respond in the time your state requires. If you are not satisfied, you may contact your state attorney general.
We use reasonable administrative, technical and physical safeguards, such as access controls, encryption in transit and vendor reviews, to protect information. No system is completely secure, so we cannot guarantee absolute security. Please use strong passwords and tell us right away if you think your account was accessed without permission. If a breach affects your personal information, we will notify you as the law requires.
The Website and Services are for businesses and are not directed to children. We do not knowingly collect personal information from anyone under 18. If you believe a child gave us personal information, email us and we will delete it.
The Website and our work may link to or connect with third party sites and platforms, such as Google, Meta and Yelp. We do not control them and are not responsible for their privacy practices. Please read their policies.
We are based in the United States, and we process information in the United States. If you visit from another country, you understand that your information will be transferred to and processed in the United States, where privacy laws may differ from yours.
We may update this policy from time to time. When we do, we will post the new version on this page and change the date at the top. If a change is material, we will give you additional notice, such as by email. Your continued use of the Website or Services after an update means you accept the update.
Questions, requests or complaints about this policy? Contact us:
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