Search ads only reach people who already have a problem. Everyone else, the ones who will need a tune up, a pest plan, or a new roof next year, has never heard your name. The first company they see wins.
Hitting the boost button reaches a random crowd, sends clicks nowhere useful, and leaves leads sitting in an inbox until Monday. Without tight service area targeting, screening questions, and fast follow up, even cheap leads end up costing you a lot.
Your ads reach local feeds before anyone starts searching.
Tune up and pest plan offers help fill the slower months.
Busy shops run seasonal offers with photos of their own crew, ask screening questions inside the lead form, and text each new lead back fast, while the job is still fresh.
In early spring, a homeowner scrolling Instagram sees your ant season offer with a photo of your own tech. She fills in a short form, gets a text back, and books a visit.
Each lead drops into your customer system (CRM) on its own, so nobody has to export a spreadsheet or copy and paste.
People who visited your site or watched your video see reminder ads until they are ready to book with you.
Cheap leads mean nothing if half of them never pick up. We build Facebook ads for contractors around lead quality and speed, so your team calls people expecting to hear from you.
Short forms ask about the job, the timeline, and whether they own the home, so your team calls people who can buy.
Leads who opt in to texts hear back within minutes, and optional AI follow up keeps going until a visit is set.
We match leads to booked jobs in your customer system, so you see which ads made money, not only which got clicks.
We check your targeting, ads, lead forms, and follow up.
Tell us your services, service area, and slow months. We send campaign ideas and a management quote within 24 hours on business days.
Everything it takes to run Facebook ads for plumbers, HVAC companies, pest control firms, roofers, and other local businesses.
Ads reach people in the towns you serve, plus audiences that resemble your past customers, while the form checks who owns the home.
Photos of your crew, trucks, and finished work, plus short phone style videos that fit the feed and do not look like stock ads.
Instant forms with smart questions that screen out far away addresses, jobs you do not do, and people only shopping for a price.
Leads reach ServiceTitan, Housecall Pro, Jobber, or GoHighLevel through native integrations or tools like Zapier, ready to call.
Site visitors and video viewers see reminder ads with reviews, seasonal offers, and warranty details until they are ready to book.
Campaigns timed to tune up season, termite swarms, storm season, and holiday slowdowns, planned early so you are not scrambling.
Optional automated texts, with consent captured in the form, reach new leads fast and keep following up until a visit is booked.
A monthly report on leads, cost per lead, booked jobs, and revenue by campaign, so you can see which ads earn their budget.
Most Meta campaigns go live within 1 to 2 weeks. First leads often arrive within a few days, and the first month is for testing ads, offers, and audiences before we put more budget behind the winners.
We pick the services and seasonal offers worth promoting, map the towns you serve, and plan what the lead form needs to ask before anyone calls.
We build ads from your own photos and videos, write the copy, and set up lead forms with screening questions, text consent wording, and CRM delivery.
Several ad versions run side by side. In the first month we cut weak ads fast and learn which offers and audiences bring leads worth calling.
Winning ads get more budget, reminder ads keep interested people from forgetting you, and monthly reports tie spend to booked jobs and revenue.
Sample plans showing how we would set up Meta campaigns for local trades.
Example ยท HVAC Company
Sample Lead Campaign
Example: homeowners answer three quick questions inside the form about ownership, system age, and what the unit is doing, and qualified leads get a text right away to book an estimate.
Example ยท Pest Control
Sample Reminder Ads
Example: people who looked at ant and spider service on the website see a spring offer with a photo of the local tech, then a second reminder ad a week later if they have not booked.
Example ยท Roofing Company
Sample Seasonal Push
Example: in late winter, a roofing company runs inspection ads across its service area, with a form asking about roof age and any leaks, so spring jobs are booked before the rush.
Answers on Facebook and Instagram ads: how soon leads arrive, budget, CRM delivery, and financing ad rules.
They can, when they are built for lead quality. Facebook and Instagram reach people in your area before they need you, which suits maintenance plans, pest plans, tune ups, roof inspections, and seasonal offers. They work best with screening questions in the form, fast follow up, and Google search ads catching people already searching. We work with plumbing, HVAC, electrical, roofing, pest control, landscaping, and other local companies nationwide. Working in the trades? See our pages on marketing for plumbers, HVAC marketing, and marketing for electricians.
First leads often arrive within a few days of launch. The first 30 days are for testing ads, offers, and audiences, and costs usually settle as the campaign learns. We report weekly during that stretch, so you know what is working and what we are changing next.
There is no single right number. It depends on your market, your offer, and how many leads your team can handle. A single location plumber needs a very different budget than a pest control company covering three counties. Ask us for a quote that includes a starting ad budget and a management plan that fits your goals.
Usually, yes. Lead forms connect to ServiceTitan, Housecall Pro, Jobber, or GoHighLevel through native integrations or tools like Zapier, so leads show up without manual exports. Paired with business automation, leads who agreed to texts in the form can get a quick reply and a follow up sequence, and anyone can text STOP to opt out.
Yes. Meta puts ads for loans, payment plans, and other credit offers in the Financial Products and Services special ad category. Those ads cannot target by age, gender, or zip code, need at least a 15 mile radius, and cannot use audiences modeled on your past customers. We keep financing offers in their own campaigns, apart from reminder ads, and check Meta's current rules before each launch so they stay approved. It works even better alongside Google Ads, video ads, and social media management. Not sure what fits? Browse all services.
Organic posts build trust with people who already follow you or find your page. Meta ads pay to reach new people in your service area with a specific offer and a lead form. Many companies do best with both: steady social media management for credibility, plus ads for a more reliable flow of leads.
Photos and short clips of your crew, trucks, and finished jobs, which tend to feel far more trustworthy than stock images. Phone footage is fine. We send a simple shot list and handle the editing and copy. For polished video ads, our video advertising team can plan and produce a short shoot. See how it fits a bundle on our service packages. Still unsure? Reach out to us any time.
